What are the unique social media opportunities and challenges for media organizations that are accountable
to a mission statement, rather than a bottom line? We've assembled an expert panel to explore this topic and more as well as take your questions.

Make a day of it. Our friends at CoCo St Paul (kitty corner from TPT!) are offering a discounted day pass (only $15) for attendees with some bonus goodies. Sign up now.

Moderator
Phil Wilson
Media Strategist, Content Provider, Interactive/Social Media Enthusiast
and Thought Leader at RemainComm
Phil Wilson (@philson) continues to build on his track record of successfully building, marketing, and managing profitable brands in unique and effective ways through a combination of traditional and interactive/social media. He had a hand in starting, and continues to contribute to, Minnov8.com, highlighting innovation and web technology in the land of 10,000 lakes. Phil is involved in many endeavors including co-founding and presenting Mobile March, co-founding Localtone Systems, and creating and launching ComicTwit, a Twitter service that invites you to "Laugh it up in 140 characters or...or less." He is also blogger, podcaster and video produce. You can find him at RemainComm.com.

Panel

David Brauer
Columnist, MinnPost
David Brauer (@dbrauer) authors Braublog and is MinnPost's local media reporter. He's covered media and politics as a writer and editor since 1983 for City Pages, the Southwest/Downtown Journal, KFAN and KSTP-AM, Mpls.St.Paul, Minnesota Monthly, Law & Politics, the Business Journal, KARE11 and national outlets. He's probably tweeting as we speak.

John Daenzer
Vice President, Interactive Media, tpt
John Daenzer (@johndaenzer) joined tpt in late 2010 and leads interactive and social media development throughout the company.  When asked for a fresh bio for this event, he responded that the old one still applies, despite his being "older and more tired" than when it was written.  Thus: "Prior to his time here, John was Director of New Media for WCCO-TV and WCCO.com, a CBS owned-and-operated affiliate in Minneapolis, Minn.  In a career at WCCO that spanned more than a dozen years, John also worked as a newscast producer, Executive News Producer and Assistant News Director, leading a newsroom of journalists on the night the Interstate 35W Bridge collapsed into the Mississippi River. He is a graduate of the Medill School of Journalism.

Jonathan Kealing
Senior Web Editor, Public Radio International
Jonathan Kealing (@jkealing), working with a talented interactive team, helped build the digital audience of all of PRI's properties, builds audience interaction and audience engagement and works to create a future for journalism that is participatory, interactive and awesome.

Mary Lahammer
Correspondent, Almanac, tpt
Mary Lahammer (@mlahammer) has been a program host and political reporter for Twin Cities Public Television since 1998. She has won several Emmys and numerous other awards in several states for her anchoring, reporting, producing and photography. Lahammer was named "Best TV Reporter" by Minnesota Monthlyand "Best Newscaster" by City Pages Magazine. Mary's trademark has been getting politicians to open up and trust her including Governors like Jesse Ventura and Tim Pawlenty and Senators Al Franken and Norm Coleman. LaHammer was likely one of the first reporters in Minnesota with a blog and has more than 10,000 followers on Facebook and Twitter.

John Moe
Host, Marketplace Tech Report, American Public Media
John Moe (@johnmoe) is the host of Marketplace Tech Report and handles web content for the program.  Every day, he provides an insightful overview of the latest tech news using his witty and approachable style of reporting. Before joining Marketplace, Moe hosted Weekend America and hosted and produced programs at KUOW, the public radio station in Seattle. Prior to working in public radio, he was a senior editor at Amazon.com.

Julia Schrenkler
Interactive Producer, Minnesota Public Radio
Julia Schrenkler (@juliaschrenkler) is a long time listener! She has worked for Minnesota Public Radio since 2002 and in Internet Communities and Online Production since 1999. Her work as Interactive Producer for MPR Digital Media focuses on the music services (Classical and The Current) and organization accounts.

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